{"id":172,"date":"2011-10-02T20:12:34","date_gmt":"2011-10-03T03:12:34","guid":{"rendered":"http:\/\/thelawlers.com\/Blognosticator\/?p=172"},"modified":"2011-10-29T08:04:15","modified_gmt":"2011-10-29T15:04:15","slug":"moma-exhibits-23-digital-fonts","status":"publish","type":"post","link":"https:\/\/thelawlers.com\/Blognosticator\/?p=172","title":{"rendered":"MOMA exhibits 23 digital fonts"},"content":{"rendered":"

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I spent the day at the Museum of Modern Art in Manhattan. It\u2019s a delightful place, filled with paintings and sculptures dating from the late 19th century to the present.<\/p>\n

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Famous for its industrial design displays and its graphic art, MOMA has occasionally turned its attention to typography.<\/p>\n

In the current exhibits is an homage to a new set of 23 digital typefaces that have been acquired by the Museum. These are on display on the Second Floor in a show entitled Standard Deviations.<\/p>\n

With a strong bias toward the work of Matthew Carter and Zuzana Licko, the show has examples of alphabets on the walls, and special animated videos on a series of computers on one counter. The animations were done by \u00c9migr\u00e9 Fonts in Berkeley (and one features an incorrect apostrophe!). There are a few fonts by Hoefler-Jones, and a couple of independents also.<\/p>\n

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This is one of several panels showing the Museum\u2019s new additions of digital type fonts.<\/em><\/span><\/p>\n

There are handsome display panels explaining typographic basics, terminology, and technique, and on each of the examples is a description of the artist and his or her motivation for making the alphabet on display.<\/p>\n

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Matthew Carter\u2019s Bell Gothic Bold is shown here in a display case. The font, which was designed by Carter for AT&T telephone directories, is also shown at appropriate sizes (8 pt. or smaller for the directory) and inappropriately \u2014 about four inches tall for the large display.<\/span><\/em><\/p>\n

I always feel proud when a museum or a non-graphic arts organization or publication brings attention to the work of typographic artists. It\u2019s nice that they have their moment in the spotlight.<\/p>\n

MOMA\u2019s acquisition and display of these digital fonts is appropriate and well-deserved.<\/p>\n","protected":false},"excerpt":{"rendered":"

I spent the day at the Museum of Modern Art in Manhattan. It\u2019s a delightful place, filled with paintings and sculptures dating from the late 19th century to the present. Famous for its industrial design displays and its graphic art, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-art"],"_links":{"self":[{"href":"https:\/\/thelawlers.com\/Blognosticator\/index.php?rest_route=\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thelawlers.com\/Blognosticator\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thelawlers.com\/Blognosticator\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thelawlers.com\/Blognosticator\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thelawlers.com\/Blognosticator\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172"}],"version-history":[{"count":4,"href":"https:\/\/thelawlers.com\/Blognosticator\/index.php?rest_route=\/wp\/v2\/posts\/172\/revisions"}],"predecessor-version":[{"id":177,"href":"https:\/\/thelawlers.com\/Blognosticator\/index.php?rest_route=\/wp\/v2\/posts\/172\/revisions\/177"}],"wp:attachment":[{"href":"https:\/\/thelawlers.com\/Blognosticator\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thelawlers.com\/Blognosticator\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thelawlers.com\/Blognosticator\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}